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Making NotBad in New Zealand

Oct 4, 2013

Have you ever noticed how long the lists of people are in the end credits of a movie? Even a short film can have hundreds of names... it's hard to wrap your mind around all those individual contributions. But that's what it takes. There wouldn't be movies without small armies working behind the scenes trying to bring them into being.

photo Sterling Lorence
photo Sterling Lorence
photo Sterling Lorence

When Anthill and Trek's C3 riders traveled across the world to Queenstown New Zealand to shoot NotBad, it was the promise of world class all-mountain and DH trails, all-time dirt jumps and the open canvas of the Frew Farm that drew us there. Trying to film an entire 30-minute movie in less than a month with all the riders under one roof was not going to be easy. And we needed a huge diversity of terrain at our doorstep.

photo Sterling Lorence
photo Sterling Lorence
Photo Sterling Lorence

New Zealand is one of the most beautiful places in the world. But mountains are just mountains until people come together and shape them into a premiere riding destination. And so while the terrain in Queenstown was amazing, it was the people who made this whole movie truly come to life. There were literally hundreds of people on the ground in New Zealand who helped us along the way. They gave us their knowledge, their time, their sweat and even their food. They were our small army behind the scenes and we couldn't have made this movie without them. Thanks NZ!

photo Sterling Lorence
photo Sterling Lorence
photo Sterling Lorence

Get NotBad now on Special Edition DVD+BluRay Combo Pack or on iTunes.

Get down to New Zealand to ride this winter and have your own NotBad experience!
Tourism New Zealand
Destination Queenstown
Air New Zealand

Starring: Brandon Semenuk, Brook MacDonald, Brett Rheeder, Cam McCaul, Andrew Shandro, René Wildhaber and Ryan Howard. Produced, written, directed and edited by Anthill Films. Presented by Trek in association with JBL, Shimano, Bontrager, and Pinkbike. Additional support for the film is provided by Tourism New Zealand, Air New Zealand, Destination Queenstown, Good Fortune Collective, and Immersive Media.

For more information about the film, visit anthillfilms.com/notbad

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